Elegant AI meets mud-splattered postal logistics. Create postcards, target neighborhoods or individuals, track every response—all in one platform your clients never see.
Create Free Account — $0/mo PlanNo credit card required. Keep the free plan as long as you like.
While others give you pieces, we own the entire direct mail value chain. One platform. Zero friction.
AI-powered research and copy.
Templates + AI imagery.
EDDM + First‑Class lists.
48‑hour production. Commercial entry & presort.
Local numbers, QR, analytics.
Magic links—no logins.
Others make you juggle 12 vendors. We built one platform that does it all.
Choose your weapon: EDDM for neighborhood saturation or AI-powered first-class lists for house-by-house precision. Both in one platform.
Agency base from
~$0.55
per piece
Blanket coverage
Agency base from
~$0.97
per piece
Laser precision
Wholesale base costs you can actually mark up—Piglet.Baby never adds margin to print, postage, or lists.
Typical base from:
Per piece, volume‑dependent.
Typical base from:
List rental included above.
You control retail pricing. Piglet.Baby doesn’t compete with you.
* Bases vary with volume, vendor, and USPS changes. We update live pricing inside the app.
Choose a plan. Print, postage & lists are passed through at cost—no Piglet markup.
How many clients do you serve?
1 client
† “Drops” cover orchestration, QA, and support. Per‑piece base costs (print, postage, lists) billed at wholesale inside the app.
Piglet.Baby makes its bacon on subscription & drops—not by marking up your mail.
Short answers for busy agencies. If you don’t see it here, reach out.
Print, postage, and list rental are passed through at wholesale—Piglet.Baby doesn’t mark them up. Live pricing is shown in‑app before you approve a drop. Typical bases: EDDM ~$0.55/piece; First‑Class targeted ~$0.97–$0.99/piece (consumer vs. business list). Actuals vary by volume and USPS changes.
A drop is one scheduled mailing of a single creative to one audience (e.g., a set of EDDM routes or a targeted list). The Piglet drop fee covers orchestration, QA/compliance checks, vendor coordination, tracking numbers/QRs, and support. It does not include print/postage/list costs (those are billed at cost).
Yes. Agencies typically resell EDDM at $0.85–$0.95 and First‑Class targeted at $1.39–$1.69, plus a setup/campaign fee. Piglet.Baby never shows your client the wholesale pricing—you control the retail.
No. Piglet is agency‑first and white‑label friendly. Clients interact via no‑login “magic approval” links and see your branding on deliverables and reports.
EDDM is best for local awareness and broad reach. First‑Class targeted is best for higher‑value sales cycles where named decision‑makers matter. Piglet supports both in one flow.
No minimums. Typical production time is about 48 hours after approval, then USPS entry. Live timelines are shown per drop in the app.
For print/postage, vendors may collect applicable sales tax on the printing portion depending on jurisdiction; postage itself isn’t taxed. Your Piglet subscription and drop fees may be taxable based on your nexus—your own Stripe/QuickBooks setup can calculate and collect if required. (We don’t mark up taxes and we don’t give tax advice—talk to your accountant for your state.)
Yes—upload your lists (they remain yours). Lists we source via data partners are licensed for campaign use and not exclusive. All response data (calls, scans, leads) in your workspace is accessible to you.
It means we don’t add margin to print, postage, lists, or phone numbers. Piglet.Baby earns revenue from your subscription and per‑drop fees—not by quietly marking up your mail. You’ll see wholesale line items inside the app before you approve a drop.
Yes. Local tracking numbers, QR codes, and campaign‑level analytics tie responses to the specific postcard. You get call recordings, AI summaries, and roll‑up reporting per client.
"We added direct mail as a service and immediately differentiated from every other SEO shop. Piglet makes it so easy, our junior account managers run entire campaigns."
"Our HVAC clients were skeptical about 'snail mail' until they saw the call tracking dashboard. Now it's 40% of our monthly retainer revenue."
"Managing 200+ restaurant locations across different DMAs was impossible before Piglet. The EDDM optimization alone pays for the platform 10x over."